Introduction

If you're a content creator or blogger who uses affiliate links, you've probably heard about FTC disclosures, but you might be wondering if you're doing them correctly. It can be confusing to know exactly what to say and where to say it to stay on the right side of the law.

The short answer is: you must clearly and conspicuously disclose that you may earn a commission from purchases made through your links before the user clicks on the link.

In this guide, we'll break down exactly what the Federal Trade Commission (FTC) requires, provide clear examples of compliant disclosures, and explain the costly mistakes you need to avoid.

What Are FTC Disclosures and Why Are They Required?

The FTC is a U.S. government agency tasked with protecting consumers. Its guidelines on endorsements are designed to ensure that consumers know when a recommendation is also an advertisement. If you have a "material connection" to a brand (meaning you get paid or receive free products), you must disclose it. This applies to bloggers, social media influencers, and anyone who promotes products through affiliate links.

Failing to comply can result in FTC enforcement actions and significant damage to your brand's reputation. Trust is your most valuable asset, and transparency is how you protect it.