Aug 12, 2025
What is a Cookie Policy (and Do I Actually Need One)?
Introduction
If you run a website, you've almost certainly heard the term "cookies." But you might be wondering what a cookie policy is and if it's something your business really needs.
The short answer is: yes, if your website uses cookies and has visitors from the European Union, you are legally required by the GDPR to have a cookie policy.
This guide will explain what a cookie policy is, why it's a crucial legal document for modern websites, and what essential information you must include to be compliant.
What Are Cookies?
Cookies are small text files that websites place on a visitor's device. They are used for a variety of essential functions, such as:
Remembering Login Info: Keeping a user logged in as they navigate a site.
Storing Shopping Cart Items: Remembering what a user has added to their cart.
Analytics: Helping you understand how users interact with your site (e.g., Google Analytics).
Advertising: Tracking user behavior across different sites to show them relevant ads (e.g., Meta Pixel).
Privacy Policy vs. Cookie Policy: What's the Difference?
While your main Privacy Policy should mention that you use cookies, a dedicated Cookie Policy is considered a best practice under GDPR. It allows you to provide the detailed, specific information that the law requires without cluttering up your main policy. Your Privacy Policy is the "what and why" of all data collection; your Cookie Policy is a deep dive into one specific method of data collection.
What to Include in Your Cookie Policy
A compliant cookie policy should be written in simple, clear language and include the following:
A Definition of Cookies: Briefly explain what cookies are and why your website uses them.
The Types of Cookies You Use: You must describe the categories of cookies you use. This typically includes:
Strictly Necessary Cookies: Essential for the basic functioning of the site (e.g., shopping cart).
Performance/Analytics Cookies: Help you understand website traffic and user behavior.
Functional Cookies: Remember user choices, like language or region.
Targeting/Advertising Cookies: Used to track users across websites for advertising purposes.
A List of Specific Cookies (Recommended): For maximum transparency, it's best practice to list the specific cookies you use (e.g.,
_gafor Google Analytics), who provides them, and what their purpose is.How to Manage Cookies: You must provide clear instructions on how users can opt in or out of different cookie categories and how they can manage cookies in their browser settings.
Conclusion
A clear and comprehensive Cookie Policy is a legal necessity for any modern website. It provides essential transparency to your users, gives them control over their data, and is a key requirement for complying with global privacy laws like the GDPR. By being upfront about your use of cookies, you build trust and show your customers that you respect their privacy.
Frequently Asked Questions (FAQ)
Where should I link to my Cookie Policy?
You should link to it from your website's footer, alongside your Privacy Policy. It's also best practice to include a link directly within your cookie consent banner.
Do I need a cookie banner on my website?
Yes. Under GDPR, you must get a user's explicit consent before placing any non-essential cookies on their device. A cookie consent banner is the standard way to achieve this.
What are "third-party" cookies?
First-party cookies are set by your own website domain. Third-party cookies are set by a different domain, such as a social media platform (Meta Pixel) or an analytics provider (Google Analytics). You must disclose your use of both.
Can I just have one policy for both Privacy and Cookies?
You can, but it's not recommended. Separating them allows you to keep your main Privacy Policy clean and readable while providing the highly detailed information required for a compliant Cookie Policy.
Do US laws require a Cookie Policy?
While some US state laws like the California Privacy Rights Act (CPRA) have requirements related to cookies, the most stringent rules currently come from the EU's GDPR. Since most websites have visitors from the EU, complying with GDPR is the safest approach.
Don’t find the answer? We can help.
Grow your business faster
Ready to automate the complexity? Let's get started.
